Twitter is one of the best places to increase brand awareness and generate new leads, but things move faster on the platform than any other social media network.
That’s why your tweets and Twitter promoting techniques got to pack a punch to urge individuals to require action and concentrate on you.
But it will be onerous to understand specifically what techniques work and which of them area unit a waste of your time. Thankfully, you won’t got to pay any time calculation that out.
Choose a profile pic that’s a complete emblem, or an expert headshot if you’re a private complete. Your header should additionally convey your complete message. Keep it short and sweet, too. With a brief Twitter name, you’ll be a lot of doubtless to urge @mentions from different users and types.
Your Twitter bio may be a 160-character location to showcase your company right below your profile image. you would like to form a killer one. Optimize your bio to reflect exactly who you are as a company.
Only tweet during peak hours. Once you’ve identified the best days and times to post, schedule tweets to go up during those times.
Some studies have shown that posting between twelve PM and half dozen PM is that the best time to post. Others counsel that the hours between 12 PM and 3 PM on weekday through Friday work best.
Your peak posting times can rely on your specific audience, thus check however your content performs at totally different times and days to search out what works best for your whole.
Never use more than one or two hashtags per tweet. Make sure that they relate to your brand and the context of the tweet.You can additionally use a tool like Hashtagify to seek out the simplest hashtags for your tweets. The tool suggests hashtags that are associated with the keywords you enter.RiteTag is another variable that works equally to Hashtagify.
Run advanced searches to seek out new leads that you just will reach out to rather than looking forward to them to seek out you.Instead of causing out promotional tweets or writing to your existing customers, notice potential ones by ransacking through industry-specific terms.Advanced searches place new leads right before of you. Reach bent on those individuals and tell them however you’ll fix their downside or facilitate them out.
Add images to your tweets to boost retweets. Use Twitter video if you want even more engagement.Make sure solely to feature compelling pictures that are relevant and high-quality.Never use a picture that doesn’t relate to your tweet only for the sake of adding a picture.If you’re tweeting a few recent diary posts, add a picture from the article with a link wherever users will notice additional data.
Images get additional attention than plain previous text, however, videos beat out pictures.
Twitter video permits Twitter users to record a replacement video from a tool or transfer Associate in Nursing existing video.
Videos square measure a good thanks to sharing new data with followers, share under-the-table content, elicit feeling and provides your tweets an extended time period.
Conduct polls to form new conversations focused on your complete. you’ll be able to conjointly use them for research.One of the simplest ways in which to form a lot of activity on your Twitter page is to form a Twitter poll.
All you wish to try to is click the identical button you usually click to feature a replacement tweet, then click on the poll icon at the lowest of the screen.
Polls aren’t simply fun for followers to finish. they’ll even be wont to conduct client and marketing research, get feedback, and initiate partaking conversations with followers.
Utilize inventive CTAs that are totally different from the overused “share this post.” raise individuals to buy currently, transfer currently, or learn additional instead.
Use Twitter to double A/B test headlines along with a tool like Optimizely. That way you’ll have more data about which headlines work best.
You’re most likely already exploitation CTAs asking users to share your posts, that is nice. however, this isn’t the sole CTA that you simply ought to be exploitation on your Twitter profile.
Use some effective action words and phrases to urge users to try to alternative activities, such as:
Reach bent influencers in your trade and raise them to speak concerning your complete for even a lot of exposure. Their followers can trust their recommendations.
Finally, harness the ability of Twitter Ads if you wish to extend reach and engagement during a pinch.
When you have to be compelled to boost engagement as quickly as doable, Twitter Ads area unit the thanks to going. particularly if you don’t have a large number of followers simply nevertheless.
Twitter Ads is slightly dearer than Facebook Ads, however, they’ll boost engagement after you would like it most. Promoted tweets area unit the simplest choice for this purpose.
